Calm Technology

Some may ask, what exactly is “Calm Technology”? The concept was introduced in the 90's by Mark Weiser and John Seely Brown at PARC, to tackle the increasing complexities of the modern world. Utilizing the periphery of user attention instead of its center, allows the technology to intelligently help us focus on things that are truly important. The idea that technology should “simplify complexities, not introduce new ones” seems very natural and logical, yet it is amazing to see that the mainstream of today’s technology is moving in the different direction. We are constantly inundated with buzzes, notifications and attention demanding gadgets, that fight for us right at the center to maximize user engagement. 

At crea.vision: (https://www.crea.vision), we have Calm principles as the foundation of our development process and believe that so deeply, that our user-centric AI technology will inspire and help enhance many people's lives. For more information on Calm Technology principles, articles and publications click link here: (https://calmtech.com/index.html).

 John Seely Brown

John Seely Brown

 Mark Weiser

Mark Weiser